Internet Marketing White Papers, Videos & Ebooks
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In the past decade the traditional media system has been turned upside down. The internet offers companies the opportunity to publish content in owned media. Before marketers had to pay to distribute their content in the traditional above-the-line media (paid media) or they had to earn the attention of journalists (earned media). Nowadays owned media have become a crucial tool for marketers to communicate in a cost effective and coherent way to the consumers they want to engage. What does its means for your brand? In this white paper you can read about it.
After reading this white paper you’ll understand:
- Why content marketing generates sales, brand loyalty and brand awareness
- You’ll get some usefull tips
- You’ll read a case study
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