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Maarten started at Microsoft almost 4 years ago with a degree in Architecture and a Marketing degree from Vlerick Business School. After working in Marketing Communications for the Microsoft Partner Network, he became Digital Marketing Lead, where he worked on the social media strategy for the B2B department and the launch of Office 365.
During the last 2 years he’s been working on the consumer side as Product Manager for MSN.be – one of the biggest websites in Belgium. Combined with Microsoft Advertising, content marketing is a very important part of MSN’s business model. Maarten acts as liaison between MSN and its advertisers to work on the best editorial content integrations.
Watch the video to learn:
- How an existing website can help advertisers spread their content and work in a better way to convey their content and brand image to the target audience.