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“Content marketing is said to be a highly effective way to make money. But how does content marketing work to create and maintain loyal customers? Are non-customers receptive to content marketing anyway, or are they just difficult to persuade?”
As a self-employed professional, Suzanne De Bakker works on different projects. Currently, she is content manager at MarketingTribune.nl/content and platformcontent.nl, she writes blog posts for Marketingfacts, and she gives presentations on content marketing, branded content and loyalty.
Suzanne is also a lecturer in the Master Corporate Communications at the University of Amsterdam. In 2007, she obtained her Ph.D at the University of Amsterdam with a dissertation entitled ‘Coping with information overload’.Back to list