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Working for an innovative brand such as Audi fits perfectly with Guy Van Mol’s strong focus on digital communication. There is only one goal: to be the most innovative in the automotive sector. With the growing importance of (digital) content marketing, his background as communication expert is very useful. As times and people are changing, brands need to focus more and more on relevant content and speak to their fans/prospective clients/customers at the right time and through the right channels.Always looking for new opportunities to find new – digital – ways to generate leads and promote premium products to the right audience, ‘content’ is one of the most important tools he uses to reach his objective, which in the end is simple: increase sales! When he’s not connected, he tries to keep his brain fit by running several times a week for at least 50 minutes. “Mens sana in corpore sano” – a sound mind in a healthy body.Back to list