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Video

patrick petersen5

Patrick Petersen is a well known Dutch online marketeer. He graduated from the Erasmus University in Rotterdam in 1998. His thesis looked at how large enterprises integrated the internet in their marketing and communication mix. Petersen has been working in online marketing ever since, and has written many books on the topic. Among these the bestsellers ‘Handboek Online Marketing’ and ‘Handboek Content Strategie’. Also he worked out different marketing models which are widely used at different Business Schools. Petersen is known for his ‘no-nonsense-with-a-smile’ approach.

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