Mediaforta Academy

Internet Marketing White Papers, Videos & Ebooks

Download our internet marketing White Papers and ebooks below or visit our blog.

White Paper

White paper

Assessing the return on investment (ROI) of content marketing is one of the most crucial challenges for content marketing professionals. As today a major share of all content marketing takes place online, many possible sources of data have become available. But how do you use this data to assess efficiency? This white paper reveals how the ROI for content marketing is calculated, based on four kinds of metrics: consumption metrics, shared-content metrics, lead-generation metrics and sales metrics. 

After reading this white paper, you will understand:

  • That you can measure a lot yourself when it comes to online content
  • Why content can also play an important role in lead generation
  • That ROI measurement helps to optimize content
Back to list

Download your free whitepaper now

Firstname *
Lastname *
Language *
Phone number *
Company name *
Website URL *
Employees *
Do you sell to other businesses (B2B) or consumers (B2C)? *
What is your role? *
Are you a marketing agency? *
Biggest Challenge
 Please have someone call me about Mediaforta’s Services.
 Subscribe to our newsletter?

FOLLOW US ONLINE

@MediafortaNews LinkedIn Slideshare