Creating An Audience:
Start broadcasting your messages to your audience
Of course, having the right content is of no use if you don’t have an audience. Mediaforta will develop and deliver an integrated online promotional strategy to increase traffic, attract the right web visitors and convert leads into customers. This can be achieved with a combination of digital PR, online promotion and SEO.
- Get found: make sure potential customers can find you
- Attract your target market and generate qualified leads
- Increase traffic to your owned digital media
- Improve conversion rates
Search engine optimisation (SEO)
Do a Google search on your company or products and services and where do you come? For customers to find you ahead of the competition, you need to rank highly in the results pages. We can optimise your content and ensure the terms people typically search on appear as keywords in your content, page titles and metadata. The better your SEO, the more leads will arrive at your website.
- Get found
- Increase traffic to your site
- Increase new business
Digital advertising puts your business in control. Choose whether to pay for qualified links, clicks or impressions and target a particular demographic or wider audience. Whatever you choose, Mediaforta can roll out an effective digital campaign to promote your content and expertise.
- Increase visibility and create new leads
- Build an audience
Sometimes, the best things in life are free.
Free or ‘earned’ media refers to favourable publicity gained through editorial promotion, as opposed to advertising or paid media. Mediaforta works closely with PR companies and reaches out to influencers (people in key roles of media outlets, consumer groups, industry associations or community tribes) to ensure your company or product is seen by the right people at the right time.
- Increase market awareness through earned media
- Work with influencers and digital media brands
- Reach influencers who communicate with an audience segment important to your business
Have you ever wondered what your customers really think and say about you? Thanks to social media you can interact directly with the people who use your products and services – and can help shape their perception of you as a company.
By listening, learning, educating and building strategic relationships with key influencers, you can make meaningful connections and exponentially expand the reach of your marketing efforts. Of course, this takes time and effort – which is where Mediaforta can help.
- We can post content, engage with customers and monitor the results for you
- Get found by more potential customers and generate sales leads
- Engage with online communities that are relevant to your organisation