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Suzanne De Bakker

“Content marketing is said to be a highly effective way to make money. But how does content marketing work to create and maintain loyal customers? Are non-customers receptive to content marketing anyway, or are they just difficult to persuade?”

As a self-employed professional, Suzanne De Bakker works on different projects. Currently, she is content manager at and, she writes blog posts for Marketingfacts, and she gives presentations on content marketing, branded content and loyalty.

Suzanne is also a lecturer in the Master Corporate Communications at the University of Amsterdam. In 2007, she obtained her Ph.D at the University of Amsterdam with a dissertation entitled ‘Coping with information overload’.

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