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J-P De Clerck

“Customer experiences, brand experiences, user experience, they drive content marketing success…”

J-P De Clerck is the owner of i-SCOOP, a digital marketing and business advice and analysis firm. He also organises events and launched the first digital marketing website in Belgium. Prior to that, J-P was a publisher for 8 years and a consultant for global ICT firms. He started his career in sales and marketing management. An author of several books and avid blogger, J-P has been working where marketing, sales and technology meet since 1996 – content and customer-centricity have always taken centre stage in his approach.

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