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Internet Marketing White Papers, Videos & Ebooks

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White Paper

White paper

Assessing the return on investment (ROI) of content marketing is one of the most crucial challenges for content marketing professionals. As today a major share of all content marketing takes place online, many possible sources of data have become available. But how do you use this data to assess efficiency? This white paper reveals how the ROI for content marketing is calculated, based on four kinds of metrics: consumption metrics, shared-content metrics, lead-generation metrics and sales metrics. 

After reading this white paper, you will understand:

  • That you can measure a lot yourself when it comes to online content
  • Why content can also play an important role in lead generation
  • That ROI measurement helps to optimize content
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