Financial & assurance
FinancialContent provides professional high-quality financial writing and communication services to the financial and assurance industry.
We delivered content on finances and insurance to the following clients:
- Client: ING
ING asked us to interview youngsters who had recently started up their own business. We selected youngsters with aspirational businesses such as an online T-shirt seller, a skateboard producer and so on. These interviews have been published on an ING micro website. The youngsters explained what they did, how they got started, the difficulties they had to overcome, and what they achieved. They also gave tips for other young entrepreneurs. The content was written for a target group of youngsters, so they could read the aspirational stories told by their peers. The content interacted with the target group in a way they understood. No sales talk, but rather about how they could be helped. This is what inbound marketing is all about.
- Client: Corelio
Mediaforta produced a financial section for the Flemish quality newspaper De Standaard, with property management as its central theme. The target group was a broad audience who had already some financial knowledge. We focused on several financial trends and interviewed a number of top financial experts to substantiate the articles further. The articles were written by specialist financial journalists, and the issue was a major success thanks to the quality of the content.
- Client: Delta Lloyd
A great blog for people with questions about financial and insurance subjects is the blog www.kapitalevragen.be. FinancialContent, the financial content division of Mediaforta, wrote informative and well-documented articles about a wide range of financial and insurance subjects. The content was written specifically for existing Delta Lloyd customers and possible prospects. Specialist financial journalists produced all the content in two different languages. By creating this type of content, Delta Lloyd was able to demonstrate its expertise and show it really cared about its customers.
- Client: Fintro
Fintro is part of Fortis, and is a very community-focused business – the local managers of the Fintro agencies know the people in their villages by name. FinancialContent produced content about several financial and insurance topics that affected Fintro’s clients. The content was written by financial journalists and put on Fintro’s Facebook page, where it demonstrated the company’s expertise. Again a good example of what content can do for your brand.
And many more…
- Publish high-quality content for a broad or specialised target group to show your expertise.
- Interesting content generates awareness and attention
- Make them come back – good content is the perfect trigger to build strong brand loyalty