Organise your content distribution and diversify your themes and topics
Content calendars can help you organise your content around several themes. These themes are based on the topics that are of interest to your target market. They also explain the areas of your expertise that are of value to your community. At the same time, the calendar incorporates the frequency of publication and adds the type of post you want to distribute (text, photo, video, infographic, etc.). Last but not least, the calendar gives you an overview of your digital channels (e.g., Facebook, Twitter, LinkedIn, Google Plus, corporate website, blog,) and the way you want to promote your content.
- Pay attention to the different topics your target group is interested in.
- Publish frequently and signify moments at which your readers or viewers expect content.
- Use different types of content to make your efforts more accessible.