Offer the right content at the right time
Because one size never fits all, content can’t be happy with just being generic. Mediaforta ensures that content is effective for lead generation and sales thanks content mapping. With this process, you can target content based on the person who consumes the content and on how close this person is to buying your products or services. High-quality content mapping is the ultimate tool for building an effective content-marketing plan.
- Offer content that people are really interested in.
- Define buyer personas by customer lifecycle stages to fully understand their content needs.
- Tailor content to realise the impact on the different segments you target.