Open the door for your sales department
The online networks and media that have developed in the last decade have opened interesting doors for lead generation. Mediaforta uses the rise of social-media techniques to identify potential buyers and qualify those leads before passing them to your sales department. This approach is necessary since the buying process has fundamentally changed following shifts in marketing. Advertisers and marketers now have a strong focus on being “found” and on building relationships—instead of seeking out new clients with traditional above-the-line advertising. This creates an interesting new era for the lead-generation process.
- Pitch your products and services to prospects that find you.
- Achieve higher conversion rates thanks to pre-qualified prospects.
- Use better segmentation (geographical, income, interests, etc.) to organiae your sales process.