Automate your content while focussing on individual needs
Instead of sending high-volume outbound mailings, marketing automation now provides valuable information for buyers during their customer journey. This approach helps buyers to build knowhow about your industry and later on about your products and services. Marketing automation identifies the position of buyers and helps you to personalise content. The result is an individualised approach (timings, content, targeting, etc.) that relates lead generation and lead nurturing, but also data management.
- Establish better focus on the individual needs of your customers or prospects.
- Keep your data clean by continually monitoring quality.
- Integrate your knowledge of the market, buyer personas and customer journeys.