Measuring:

Understand the true impact of your investments in content

The measuring tools for offline media are often limited to mapping the reach of the distributed content. Digital media has the tremendous advantage of gaining much deeper details about who’s interacting with your content on all possible platforms. Mediaforta makes a selection of the most adequate metrics to analyse a company’s content marketing in a specific industry. Based on the buyer personas, you can gain insights into their behaviour and into the sales intentions of your target groups.

  • Let data indicate how willing your audience is to engage, interact or buy.
  • Understand a wide range of available metrics.
  • Select and integrate the correct metrics for your business objectives.

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