Increase lead generation and traffic to stay top-of-mind
Newsletters with strong content are highly effective. Email marketing suffered the negative impact of spam, but relies on the starting point that almost every consumer, client or prospect has an email address. Companies that create a reputation for excellent content have a guaranteed audience for their regular email newsletters. Similar to the newsletters of a big newspaper, companies with authority in their industry can install the same authority for quality and good content among their audience.
- Stay top-of-mind with regular email frequency.
- Drive users to content on your other owned media channels.
- Repurpose valuable content from your other channels or even from other non-owned sources.