Build relationships and drive repeat business through sharing
The use of social media within the distribution of your content has a double advantage. On one hand, it can be a platform for distribution itself—for example, online video on platforms like YouTube or Vimeo. On the other hand, social media facilitates the promotion of content, even if the type you created is not formatted for a social network. Twitter or LinkedIn can be a perfect driver for the announcement of new posts or videos. And this promotion can take place for free or by buying media space.
- Diversify your distribution by using different networks appealing to different user types.
- Promote your content through different networks to build reach and find an audience amongst hidden target groups.
- Generate word-of-mouth and let social media be the driver for earned media.